Skip to content

Understanding Email Delivery

Email delivery is a term utilized in digital marketing lingo, often causing confusion, especially to those new in the field. So, what does email delivery refer to? Put simply, email delivery is the process of successfully transmitting an email from a sender’s server to the recipient’s server.

The Importance of Email Delivery

In today’s digital age, successful email delivery has become a fundamental requirement for effective communication. Whether it’s for individual communication or for businesses sending newsletters to their customers, ensuring that emails reach the recipient’s inbox is the first step to successful communication. A poor email delivery rate could greatly hamper a business’s email marketing strategy.

Factors Influencing Email Delivery

Many factors influence the successful delivery of an email. These include the sender’s reputation, the recipient’s server settings, and the content of the email. For instance, if a sender has a history of sending spammy emails, their future emails may end up in the junk folder. In addition, stringent server settings may also block emails from certain senders or with specific content. Lastly, if an email contains content that is categorized as spam, it may not reach the recipient’s inbox.