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Understanding SEO: Is It Working For Your Business?

Optimizing your website for search engines is crucial for your business’s visibility online. Knowing if your SEO is locking should be at the top of your list. But just how do you know if your SEO is working? It may seem tricky, but with some insight, you can efficiently track your SEO progress. At Loud Copy, we want to ensure you get the most out of SEO.

Lookout for Organic Traffic

The primary indicator of SEO effectiveness is an increase in organic traffic. These are visitors who land on your website through unpaid search results. A significant increase in organic traffic suggests that your SEO strategy is working well.

Check Your Keyword Rankings

Your position in search engine results pages (SERPs) for specific keywords is another critical measure. If you’re ranking higher for your targeted keywords, it’s a positive sign. Improvement in rankings can take time, but with the right strategies from Loud Copy, you can climb up the SERPs ladder.

Check Your Backlinks

Backlinks are essential for SEO. A good number of quality backlinks can significantly improve your site’s authority, improving your SERPs rankings. Tools that track backlinks can help validate your SEO efforts.

Conversion Rate

Increased traffic is excellent, but if it’s not leading to more conversions (sales, sign-ups, etc.), then it’s not much help. Boosting conversions is the ultimate goal of SEO.

Page Loading Speeds

Page speed is a critical SEO factor. Faster pages not only improve user experience but also rank better in SERPs. Therefore, speed improvements indicate effective SEO.


Knowing if your SEO is working goes beyond looking at your traffic. It’s about tracking the right metrics, from organic traffic to conversion rates and page loading speeds. If these are improving, then your SEO is in good shape. Remember, SEO is a long-term process, and consistency is key. At Loud Copy, we’re committed to helping you understand SEO and implement effective strategies.