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Understanding the Efficiency of Your SEO Company

SEO is the backbone of digital marketing, but sometimes, it can be challenging to gauge the effectiveness of your SEO partner. Is your investment yielding the expected returns? Are you not sure how to tell if your SEO company is working? It is essential to be able to answer these questions.

Monitoring Performance Metrics

Robust SEO strategies impact numerous digital marketing key performance indicators (KPIs). These KPIs include organic traffic, backlinks, keyword rankings, click-through rates (CTRs), and bounce rates. However, to holistically assess performance, more than one KPI should be monitored. Is your SEO company providing you with comprehensive reports of these KPIs? If not, it’s time to raise a question.

Improved Search Engine Results Page (SERP) Rankings

An effective SEO strategy drives up your website’s position in search engine results. If, over time, your ranking for targeted keywords hasn’t improved or has degraded, it could be an indication that your SEO strategies need a revamp. Loud Copy provides advanced SEO solutions to propel your SERP rankings.

Increased Organic Traffic

An increase in organic traffic is a positive sign that your SEO strategy is working. More traffic means more potential customers and therefore, more opportunities for conversions and business growth. Ask your SEO company to provide you with organic traffic statistics to validate your SEO efforts.

Evaluation: Are Your Goals Being Met?

What end-goal did you set when hiring your SEO company? Increased sales? More leads? Whatever it may be, evaluate if those goals are getting met. If not, it could be a sign that your SEO company is not working as well as they should.


SEO is a long-term strategy which requires patience, but it should also provide tangible evidence of progress. Constant evaluation is necessary. Understanding how to tell if your SEO company is working lets you reap maximum benefit from your digital marketing efforts, ensuring that no dollar spent on SEO goes to waste.